AN ONLINE MASTERCLASS BY KAT SAENZ
The Art of Event
Planning
THE SYSTEM BEHIND SIX-FIGURE EVENTS
The behind-the-scenes system behind six-figure events for Nike, Revolve, Adobe and NYFW. Now taught, start to finish, by the planner who built it from $250 setups to million-dollar productions.
MASTER THE BUSINESS OF EXTRAORDINARY EVENTS
• COMPLETE MODULE LIBRARY
• LIFETIME ACCESS
• TEMPLATES & MUCH MORE
Trusted to produce for
It was never about experience.
Kat started with intimate, low-budget setups. No celebrity clients, no portfolio, no permission. What changed everything wasn't years in the industry. It was positioning.
She created the work she wanted to be hired for, treated her Instagram like a storefront, and showed every step of the process. That's what built KS Productions into a 30-person agency producing across Miami, New York and Los Angeles.
This masterclass is that exact playbook, nothing held back.
$250
TO $4M+
THE CURRICULUM
The entire
business,
start to finish.
From your first inquiry to event-day
execution and long-term growth. Everything
Kat uses on real productions.
Introduction & Your Story
• How it started
• Getting luxury clients
• Building your name
• Relationships over followers
Building Your Brand
• Looking expensive early
• Instagram as storefront
• Reels that book clients
• Posting strategy
How to Get Clients
• DM strategy
• Styled shoots
• Corporate pitch decks
• Referrals & networking
Client Experience
• The consultation call
• Budget conversations
• Red flags
• Luxury mood boards & decks
Pricing & Money
• Planner, design & production fees
• Floral markup & labor
• Profit margins
• Pricing weddings vs corporate
Vendors
• Finding good vendors
• Building relationships
• Vendor red flags
• Negotiating pricing
Design
• Themes & palettes
• Lighting & layering
• Making events look expensive
• Current luxury trends
Production
• Building the timeline
• Event-day coordination
• Emergency management
• The event emergency kit
Business Operations
• Hiring & delegation
• Systems & organization
• Inventory & payments
• Scaling income streams
Advanced Luxury Planning
• Celebrity & influencer events
• NDAs & privacy
• Weddings vs corporate
• Creating viral events
Bonus Module
• budget breakdowns
• Proposal & contract templates
• Email templates
• Handling difficult clients
• Mistakes I made
GO FURTHER
Work with Kat, one on one.
Take your event business to the next level with a private one hour strategy session with Kat.
Together you'll review your business plan, pricing, marketing, and client experience, and walk away with honest feedback, a clear roadmap, and practical next steps built specifically for your business.
Whether you're launching for the first time or refining what you've built, this is direct access to years of real industry experience.
$250 | ONE HOUR | AVAILABLE AS AN ADD-ON AT CHECKOUT
BEFORE YOU ENROLL
Questions
Do I need any experience to take this?
No. The whole point of this course is that you don't need experience, you need positioning. Kat started with $250 setups and built from there. This is designed to take you from zero to booking premium clients.
How is the course delivered?
It's a fully online, self-paced masterclass. You get instant access to the full course plus the bonus vault and can watch from any device, on your own schedule, forever.
Is this for weddings or corporate events?
Both. The course covers the full spectrum, from luxury weddings and social events to brand activations and corporate productions, including how pricing and planning differ between them.
Do I get the templates and budget breakdowns?
Yes. Real proposal, contract and email templates plus full $20k, $50k and $100k+ event budget breakdowns are included in the bonus vault.
How long do I have access?
Lifetime. Enroll once and the course is yours, including any future updates we add.